Web-Based-Trainings: Entrepreneurship

Die Erfahrung zeigt, dass gründungsspezifisches Humankapital verglichen mit allgemeinem Humankapital einen Effekt auf Unternehmensgründungen sowie den Erfolg dieser Unternehmensgründungen hat. Gründungsspezifische Weiterbildungsangebote, wie Lehrveranstaltungen oder Trainings, erleichtern den Aufbau von gründungsspezifischem Humankapital. Um den Qualifizierungsweg angehender und potentieller Gründer zu unterstützen, bietet die „it’s OWL School of Entrepreneurship and Innovation“  Web-Based-Trainings sowie Präsenzveranstaltungen an. Ziel dabei ist es, durch anwendungsorientierte Inhalte und Methoden praxisrelevantes Wissen effizient zu vermitteln.

Unsere Web-Based-Trainings ermöglichen es, jederzeit mit jedem internetfähigen Gerät an Ihren Kenntnissen über Entrepreneurship zu arbeiten.

Im Folgenden finden Sie eine Übersicht zu den angebotenen Web-Based-Trainings.

Experience shows that specific entrepreneurial human capital influences the actual entrepreneurial activities as well as their success compared to ordinary human capital. The acquisition of entrepreneurial human capital can be facilitated by specific trainings and educational courses. In order to support the process of qualification of potential and future entrepreneurs, the “it’s OWL School of Entrepreneurship and Innovation” offers both Web-Based-Trainings and fact-to-face courses. In doing so, the goal to efficiently impart expertise relevantly for practice can be achieved by applied methods and content tailored to the entrepreneurial context.

Our Web-Based-Trainings that you can access at any time through any web-enabled device are concerned with useful key knowledge about entrepreneurship.

Below, you can find an overview of the offered Web-Based-Trainings. Due to copyright aspects, Natascha Ersch will be pleased to hand out the required login details to you.

  • 1. Introduction to Entrepreneurship

    This chapter introduces the book, provides an overview of the entrepreneurial process, and introduces a conceptual model that shows how the entrepreneurial process typically unfolds. It explains the changing demographics of entrepreneurs and the importance of entrepreneurship.

  • 2. Recognizing Opportunities and Generating Ideas

    This chapter focuses on the difference between an opportunity and an idea. It explains the components of a favorable opportunity, as well as ways to discover them. Furthermore, helpful personal characteristics and techniques to generate and protect new ideas are introduced.

  • 3. Feasibility Analysis

    This chapter introduces feasibility analysis as a way of testing the potential viability of a business plan. The stages of feasibility analysis and the valur of completing a concept statement are discussed.

  • 4. Writing a Business Plan

    This chapter provides guidelines for writing a business plan and techniques for an effective presentation of the business plan to investors.

  • 5. Industry and Competitor Analysis

    This chapter examines industry dynamics and competitor analysis. The five industry types and the opportunities they offer are explained, and the groups of competitors a new firm must face and a description of the competitive analysis grid are introduced.

  • 6. Developing an Effective Business Model

    This chapter focuses on how business models emerge and outlines potential fatal flaws. Subsequently, the importance of each compnent of the business model is discussed.

  • 7. Building a New-Venture Team

    This chapter explains the role of the ounders of a firm and the impact they have on the future potential of their firms. Recruitment and selection, as well as the skills profile and the selection of the board of directors and advisors are discussed.

  • 8. Getting Financing or Funding

    This chapter describes why most new ventures need funding and presents strategies for preparing to raise debt or equity financing. The common sources of equity funding and debt financing, as well as creative sources are discussed.

  • 9. Managing and Growing an Entrepreneurial Firm

    This chapter focuses on the marketing issues facing entrepreneurial firms, such as defining and selecting target markets and establishing a brand. Aditionally, the „four P’s“ of marketing and the sales process are discussed.

  • 10. The Importance of Intellectual Property

    This chapter introduces the key forms of intellectual property. It discusses how to determine which intellectual property to legally protect and how to complete an intellectual property audit.

  • 12. Strategies for Firm Growth

    This chapter explains the advantages and disadvantages of internal and external growth strategies available to entrepreneurial firms.

Die Web-Based-Trainings sind aus urheberrechtlichen Gründen passwortgeschützt.

Das Passwort können Sie bei Rodrigo Isidor erfragen.


Dr. Rodrigo Isidor

Dr. Rodrigo Isidor

Tel.: 05251 – 60 2075
Fax: 05251 – 60 2077
E-Mail: rodrigo.isidor(at)upb.de